The Challenge

A private equity-backed ad tech platform had outgrown parts of its technical foundation. The mobile site was dated, engagement was under pressure, and marketing teams lacked real-time visibility into campaign performance

At the same time, the underlying stack was creating scale, security, and reliability concerns. The client needed to improve the user experience, modernize its data infrastructure, and plan a backend migration without disrupting an active revenue-generating platform

What We Built

V.Two delivered a mobile redesign and data modernization workstream alongside a roadmap for infrastructure migration

• Mobile Redesign — V.Two redesigned the mobile site around a cleaner user experience, stronger conversion flow, and a modern mobile-first interface aligned to the platform’s current positioning
• Real-Time Data Infrastructure — V.Two implemented ETL pipelines to move application data into Snowflake in near real time, replacing delayed and fragmented reporting. Power BI dashboards gave business teams clearer visibility into live campaign performance
• Infrastructure Modernization — V.Two re-architected core application components to improve stability and reliability, then developed a cloud migration roadmap for moving hosting to a more secure and scalable environment

What the Client Owns

• A modern mobile-first site experience designed to improve engagement and conversion
• Real-time Snowflake data infrastructure connected to live application data
• Power BI dashboards for campaign performance visibility
• A cloud migration roadmap for moving off legacy infrastructure
• Modernized application components with improved stability and reliability